Structure and bidding
Brand, non-brand, Shopping and PMax get clear roles instead of one shared black box. I steer bidding weekly with clean conversion values.
Google Ads Freelancer for e-commerce
Hi, I'm Stefan Riemeyer. Six years of Google Ads for brands like Esprit, OBI and Foot Locker, inside large agencies, from junior to principal. Today I do it freelance: your account, every week, by me. No manager in between, no junior.
Open for new clients from July
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"Stefan combines deep performance-marketing know-how with a strong understanding of e-commerce and business goals. At Esprit, I experienced him as an exceptionally dedicated, strategic, and reliable partner."
Natasha MannEx. Lead Digital Marketing
"Stefan understands his craft like a Swiss watchmaker. Structured, thoughtful, and with an unfailing sense for how things connect."
Matthias LehmannOwner
"Thanks to Stefan, our account is clearly structured again, aligned with the new campaign types and set up to be future-proof. The result: a noticeably more efficient use of our ad budget."
Roland HagenbüchliDeputy Managing Director
Accounts from my agency years and my own freelance clients
01
Google gets more expensive. And more complicated than it looks.
The problem is rarely the budget.
Click prices keep rising, and Google pushes more visibility into paid. What used to come organically now has to be secured through paid formats, as AI search reshapes reach.
On top of that, a modern stack of PMax, AI Max and server-side tracking, so complex that almost no one keeps it truly under control.
That complexity needs someone who looks at it every week. In most setups the senior was there for the kickoff, and a junior runs the execution. That is not a people problem, it is a structural one.
Sentences I hear again and again in first calls
- "We spend a lot more than last year, for the same sales."
- "PMax runs, but nobody can tell me what it actually does."
- "The agency sends reports, but nobody works it weekly."
- "Everyone talks about AI search, and we don't know what it means for us."
€500M+
revenue from campaigns I personally managed
€80M+
media budget managed, Google and Microsoft Ads
6 years
paid search, focus e-commerce, DACH
That much experience usually sits inside large agencies. Here you work with it directly. From owner-run shops to large e-commerce teams.
02
Results from my freelance clients.
03
Structure, feed, tracking. That is where performance is decided.
03.1
03.2
Feed and product data
The feed decides how Google understands and shows your products. I keep it clean and structured, so Shopping and PMax run on the right products.
03.3
Tracking and measurement
If the tracking is wrong, bidding learns from the wrong reality. I make sure the signals are reliable enough to base decisions on.
Stabilize first, then scale profitably. Revenue pays the ad budget.
04
First the audit. Then the restructuring. Then every week.
What happens next is your call: only if the audit convinces you does it continue with restructuring and ongoing management.
04.1
Audit
I look at what is actually holding the account back right now: campaigns, Shopping, Merchant Center, tracking, search queries, budget distribution. That becomes a clear diagnosis, not a gut-feeling assessment.
What you geta diagnosis with a priority list: what comes first, what comes later, what can be fixed right away.
04.2
Restructuring
If the structure is blocking growth, I restructure it: rebuild Search, Shopping or PMax, clean up conversion actions, improve feed logic, redistribute budgets.
What you geta clean account structure with clear campaign roles and a tracking setup you can trust.
04.3
Ongoing management
I work on the account myself, every week. I analyze search queries and product data, decide on budgets, and sharpen feed and Shopping.
What you getwork on the account every week and a monthly plain-language report: what happened, why, what's next.
05
From junior to principal. Now freelance.
Six years of paid search inside leading German agencies for e-commerce.
Senior on accounts like Esprit, OBI, Foot Locker and Bauhaus. Then principal, the most senior specialist role on the team: responsible for the largest accounts and the professional leadership of 15 seniors.
Today I work freelance, with owner-run shops just as much as with large e-commerce teams across the DACH region.
06
Common questions.
Do I have to give you access to my account?
Read-only access only: you invite me as a read-only user in two clicks, revocable at any time. I cannot change anything and I do not pass on any data. If you want to talk first, we start with a short intro call.
Why is the audit free?
That's how I win clients. I show you how I work on your real account instead of claiming it in a pitch. If the roadmap convinces you, we keep working together. If not, you keep it. Your investment: two minutes for read-only access and 30 to 45 minutes for the call.
What does working together cost?
Working together depends on the account and the scope of work, there are no fixed packages, we sort that out individually after the free audit.
At what size does this make sense?
It depends less on spend and more on what's still left to gain in the account. I work with owner-run shops just as much as with larger e-commerce teams. That's exactly what the free audit clarifies, before you decide anything.
Only Google, or other channels too?
Google Ads is the focus, Microsoft Ads comes along with it. I don't do Meta, TikTok or SEO. In return, I'm deep in paid search, every day.
How does the collaboration work after the audit?
If the roadmap convinces you, I put it into practice: first the restructuring, then ongoing management with work on the account every week and a monthly plain-language report.
Does the account stay mine?
Yes. Everything runs in your own Google Ads account, you see every change and every value yourself. Nothing runs through a report from me, you see it live in your own account.
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The entry point: a free audit.
You invite me as a read-only user into your account, two clicks, revocable at any time. I take apart structure, bidding, PMax, feed and tracking, build you a dashboard of the kind agencies sell for four figures, and give you a written roadmap plus a 30 to 45 minute call. Everything is yours, whether we work together afterwards or not.
Or write directly to stefan.riemeyer96@gmail.com or send a message on LinkedIn. You write to me, not to an inbox team. The roadmap arrives within a few working days.
Prefer to talk first? Book a 30-minute intro call.